Wissen means “knowledge” in German. Natasha spent three years in Germany: one year on a Fulbright and another two years on a fellowship at the University of Hamburg. It’s safe to say that the experience changed her life both personally and professionally. The Fulbright Commission wishes for its fellows to act as “ambassadors” to their host country. Natasha fell in love with Germany in more than ways than one (her children are half German!).
Conveniently, the word is also an acronym for the company’s pursuits: